The Newsmaker Group team handled public relations for the Science Center’s original opening in 1993 and again when the museum was redesigned in 2007. The objectives of both programs were to generate awareness of the opening/reopening, drive attention to unique exhibitions, increase ticket sales and enhance the institutional brand.
Both of these award-winning efforts targeted local, national and international media with the goal of showcasing the museum’s expertise and unique guest experiences. PR has been credited with driving attendance, establishing the institution’s thought leadership, and increased awareness overall.