Newsmaker Group’s team represented Celebrity Cruises for several years, focusing on new ship launches and ongoing lifestyle media coverage. Efforts included large media events such as ship christenings and celebrity tie-ins, FAM (familiarization) trips for journalists, as well as ongoing promotion of Celebrity Cruise’s Michelin Star Chef, spa experience, entertainment, and destinations. Significant ongoing national media coverage was generated in consumer travel, lifestyle, television and general news outlets.