451 Research

451 Research, a leading technology-industry syndicated research and data firm focused on the business of enterprise IT innovation, utilized Newsmaker Group as its agency-of-record to handle thought leadership for its analysts, PR announcements about new products and services, and major industry events. 451 Research and Uptime Institute are divisions of The 451 Group.

For more than three years Newsmaker Group represented The 451 Group’s Uptime Institute Symposium, the world’s largest data center conference, Newsmaker Group also handled media outreach for 451 Research’s Hosting & Cloud Transformation Summit North America, the premier forum for executives in the hosting, cloud computing, datacenter and Internet infrastructure sectors.

We pitched stories tied to 451 Research analyst reports, and arranged prominent media coverage in key technology and business publications such as CIO, ComputerWorld, InformationWeek, eWeek, Wall Street Journal, and much more.

While working with 451 Research, the company’s visibility in high-level technology and business press grew significantly and the company’s analysts were being sought out more regularly by journalists for their expertise.