Content marketing research – a crucial step in your strategy
When it comes to content, the Internet is getting a bit crowded. For almost any topic you
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How do you stand out from your competitors? Maximize your PR with a communication audit
The best marketing communication campaigns are those that separate a brand or company from its competitors and
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How to Determine Which Blogs to Pitch
The blogosphere continues to grow by leaps and bounds. In an earlier post we addressed the pros
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A Portrait of a Good Client – Part III, Good Collaboration Maximizes Budgets and Results
As we developed the blog series “A Portrait of a Good PR Client” we asked some PR
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Lights … Camera … Action … TV Placements
Television segments have always been a highly desired media placement because of their significant visibility and prestige.
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A Portrait of a Good PR Client – Part 1, Understanding Your Goals
Ask an agency person what constitutes a good client and they’re sure to have a wish list
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2012 Planning? Don’t Forget the Moving Targets
It’s almost the end of the year. “Where did it go?” is once again on everyone's lips.
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