Is your PR prepared for evolving media trends?
With consumers preferring content that is mobile enabled and provided, at least in part, via videos ,
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7 surprising things you might not think of sharing with your PR firm
Don’t panic. This article does not suggest sharing “dirty laundry” with your PR representatives. But you might
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2012 PR lessons from the Presidential Election and Hurricane Sandy
“Experience is a hard teacher because she gives the test first, the lesson afterwards” - Vernon Sanders
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Avoid the bridge to nowhere, keep your communications message on track (media training part II)
While journalists and talk show hosts give readers and viewers the impression they’re in the driver’s seat,
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PR and Social Media: Is a Crisis Management Plan Required to Adapt?
There was a moment, way back in 2006, when I realized that everything I had ever assumed
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A Portrait of a Good Client – Part III, Good Collaboration Maximizes Budgets and Results
As we developed the blog series “A Portrait of a Good PR Client” we asked some PR
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