Media training! “Is that really necessary?”
YES! Yes it is. Even the most seasoned spokesperson – including the CEO – needs media training and
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A Portrait of a Good Client – Part III, Good Collaboration Maximizes Budgets and Results
As we developed the blog series “A Portrait of a Good PR Client” we asked some PR
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2012 Elections Occupy Media. How Can Your PR Do the Same?
This year, Americans will go to the polls on November 6th and decide whether Barack Obama deserves
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A Portrait of A Good PR Client — Part II, Being Realistic About Communications Results and Timing
You may offer an excellent product or service and have thousands of satisfied customers. However, this does
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A Portrait of a Good PR Client – Part 1, Understanding Your Goals
Ask an agency person what constitutes a good client and they’re sure to have a wish list
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Promoting Your Brand During the Holidays
Whether you represent a product, a service, or a company, the holiday season is an excellent time
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The Art of Newsmaking
This year Newsmaker Group marks what we consider an impressive milestone – 12 years in business! The
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