Is the web making traditional press events irrelevant?
The heyday of the PR press event is behind us. A number of factors - on both
Read More
SAY WHAT? FORMULATING AN EFFECTIVE (AND ACCURATE) SOUND BITE
If ever there were a season of the sound bite, it’s now – election time! Politicians are
Read More
Using Twitter for Traditional PR
As a PR Agency, most clients hire us to execute a strategic media relations campaign targeted primarily
Read More
It’s July 4th, should you shoot off a pitch or stick with fireworks?
As July 4th approaches many public relations specialists avoid scheduling major efforts in the days, or weeks,
Read More
What do Ellis Island, Bruce Springsteen and Facebook have in common? Using integrated marketing communication to explore history
Recently, we had the privilege of working with The Statue of Liberty-Ellis Island Foundation, an organization our
Read More
And the survey says…
For years, marketing and public relations specialists have used surveys as a communications tool. Some surveys of
Read More
Media Training? Communications experts agree, it REALLY IS necessary!
Our recent blog article Media Training: Is that Really Necessary received tremendous feedback. We posed the same
Read More
Avoid the bridge to nowhere, keep your communications message on track (media training part II)
While journalists and talk show hosts give readers and viewers the impression they’re in the driver’s seat,
Read More
PR and Social Media: Is a Crisis Management Plan Required to Adapt?
There was a moment, way back in 2006, when I realized that everything I had ever assumed
Read More
Media training! “Is that really necessary?”
YES! Yes it is. Even the most seasoned spokesperson – including the CEO – needs media training and
Read More