2012 PR lessons from the Presidential Election and Hurricane Sandy
“Experience is a hard teacher because she gives the test first, the lesson afterwards” - Vernon Sanders
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Is the web making traditional press events irrelevant?
The heyday of the PR press event is behind us. A number of factors - on both
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Using Twitter for Traditional PR
As a PR Agency, most clients hire us to execute a strategic media relations campaign targeted primarily
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What do Ellis Island, Bruce Springsteen and Facebook have in common? Using integrated marketing communication to explore history
Recently, we had the privilege of working with The Statue of Liberty-Ellis Island Foundation, an organization our
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Has Pinterest Stolen the Limelight from Google+? Public Relations Strategists Shifting Strategic Communications Plans
At the start of the year there was much buzz about “this will be the year of
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PR and Social Media: Is a Crisis Management Plan Required to Adapt?
There was a moment, way back in 2006, when I realized that everything I had ever assumed
Read MoreIs Original Content the only way to communicate your expertise? An argument for sharing.
Blogging, guest columns, Tweets, Google+ posts – the internet offers an endless array of opportunities for business
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A Portrait of a Good Client – Part III, Good Collaboration Maximizes Budgets and Results
As we developed the blog series “A Portrait of a Good PR Client” we asked some PR
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Is there Romance in Social Media?
According to the Greeting Card Association, an estimated one billion Valentine’s Day cards are sent each year
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2012 Planning? Don’t Forget the Moving Targets
It’s almost the end of the year. “Where did it go?” is once again on everyone's lips.
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