Competing for attention – and getting it – in the City of Angels!
We hit the road once again last week with Lufthansa, a client we've been privileged to collaborate
Read More
2012 PR lessons from the Presidential Election and Hurricane Sandy
“Experience is a hard teacher because she gives the test first, the lesson afterwards” - Vernon Sanders
Read More
Trick or Treat? Don’t let the job haunt you!
I know, I know – using Halloween as a blog theme is very cliché. But since my
Read More
To Blog or Not to Blog – If you’re just looking to rant, don’t waste your time!
Nowadays, nearly everyone I know is a “blogger” – the mom next door blogs about local education,
Read More
Is the web making traditional press events irrelevant?
The heyday of the PR press event is behind us. A number of factors - on both
Read More
SAY WHAT? FORMULATING AN EFFECTIVE (AND ACCURATE) SOUND BITE
If ever there were a season of the sound bite, it’s now – election time! Politicians are
Read More
Using Twitter for Traditional PR
As a PR Agency, most clients hire us to execute a strategic media relations campaign targeted primarily
Read More
It’s July 4th, should you shoot off a pitch or stick with fireworks?
As July 4th approaches many public relations specialists avoid scheduling major efforts in the days, or weeks,
Read More
What do Ellis Island, Bruce Springsteen and Facebook have in common? Using integrated marketing communication to explore history
Recently, we had the privilege of working with The Statue of Liberty-Ellis Island Foundation, an organization our
Read More
And the survey says…
For years, marketing and public relations specialists have used surveys as a communications tool. Some surveys of
Read More