Is Original Content the only way to communicate your expertise? An argument for sharing.
Blogging, guest columns, Tweets, Google+ posts – the internet offers an endless array of opportunities for business
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Why choose a small PR agency?
On today’s topic, we are, admittedly, a bit biased. After all, Newsmaker Group is a small PR
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A Portrait of a Good Client – Part III, Good Collaboration Maximizes Budgets and Results
As we developed the blog series “A Portrait of a Good PR Client” we asked some PR
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Is there Romance in Social Media?
According to the Greeting Card Association, an estimated one billion Valentine’s Day cards are sent each year
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Lights … Camera … Action … TV Placements
Television segments have always been a highly desired media placement because of their significant visibility and prestige.
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2012 Elections Occupy Media. How Can Your PR Do the Same?
This year, Americans will go to the polls on November 6th and decide whether Barack Obama deserves
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A Portrait of A Good PR Client — Part II, Being Realistic About Communications Results and Timing
You may offer an excellent product or service and have thousands of satisfied customers. However, this does
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One Day, 30 Journalists, Two Stops (DC and NYC) – A Communications Success Story
Who says Friday the 13th is bad luck? Last Friday, January 13, 2012, was a very eventful
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Martin Luther King Inspires Reflection and Contemplation
A press briefing for our client Lufthansa brought me to Washington, D.C. last week. Since my first
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A Portrait of a Good PR Client – Part 1, Understanding Your Goals
Ask an agency person what constitutes a good client and they’re sure to have a wish list
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