What happened to using press releases for press?
The press release is on life support. Do you agree with this statement? Perhaps it’s a bit
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Does PR Need Rebranding or Do PRPros Need Re-Training?
At the recent New York Times Travel Show, one of the professional development focus areas was travel
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With hyperlocal PR, no business is too small to be noticed!
Remember when the “Yellow Pages” were a must have to find a local business? Or how the
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PR in 2014 – Taking Convergence to the Next Level
“The days go by slowly but years go by quickly.” This sentiment is truly worth exploring as
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Key trends in content marketing
Recently, the Content Marketing Institute joined forces with MarketingProfs for their fourth annual report B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North
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Hurricane Sandy a Year Later – A Forceful Impact on Social Media
On October 29, 2012, Hurricane Sandy hit the New York City-region with unequalled ferocity and devastation, and
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Getting Ready for the Minority to become the Majority – Multicultural PR in Diverse States like New Jersey
More newborns in the United States today are considered minorities, and by 2042, the U.S. Census estimates
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Pin your PR – Tips for using Pinterest in your Public Relations Campaign
After reaching 10 million U.S. monthly visitors faster than any other independent site in history, Pinterest went
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Maximizing the specialized talents of Independent Agencies
Marketing and brand managers across all industries have a far more extensive “to-do list” than ever before
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How do you stand out from your competitors? Maximize your PR with a communication audit
The best marketing communication campaigns are those that separate a brand or company from its competitors and
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