Using PR & Marketing to “Put the Go” In Your Indiegogo GoGoFactor
With crowdfunding so widely used for projects such as developing new gadgets, funding a nonprofit, or even
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Maximizing the specialized talents of Independent Agencies
Marketing and brand managers across all industries have a far more extensive “to-do list” than ever before
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Tailoring your PR strategy with Generational Targeted Marketing
“We have the power to make this the best generation of mankind in the history of the
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Is the web making traditional press events irrelevant?
The heyday of the PR press event is behind us. A number of factors - on both
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And the survey says…
For years, marketing and public relations specialists have used surveys as a communications tool. Some surveys of
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Media Training? Communications experts agree, it REALLY IS necessary!
Our recent blog article Media Training: Is that Really Necessary received tremendous feedback. We posed the same
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A Portrait of a Good Client – Part III, Good Collaboration Maximizes Budgets and Results
As we developed the blog series “A Portrait of a Good PR Client” we asked some PR
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2012 Elections Occupy Media. How Can Your PR Do the Same?
This year, Americans will go to the polls on November 6th and decide whether Barack Obama deserves
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A Portrait of A Good PR Client — Part II, Being Realistic About Communications Results and Timing
You may offer an excellent product or service and have thousands of satisfied customers. However, this does
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Promoting Your Brand During the Holidays
Whether you represent a product, a service, or a company, the holiday season is an excellent time
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