How to be a good PR agency
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin Now
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How to Determine Which Blogs to Pitch
The blogosphere continues to grow by leaps and bounds. In an earlier post we addressed the pros
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The world is changing and PR is keeping up – strategies to focus on in 2013
“The only place success comes before work is in the dictionary" - Vincent Lombardi The PR industry is
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2012 PR lessons from the Presidential Election and Hurricane Sandy
“Experience is a hard teacher because she gives the test first, the lesson afterwards” - Vernon Sanders
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To Blog or Not to Blog – If you’re just looking to rant, don’t waste your time!
Nowadays, nearly everyone I know is a “blogger” – the mom next door blogs about local education,
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Is the web making traditional press events irrelevant?
The heyday of the PR press event is behind us. A number of factors - on both
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SAY WHAT? FORMULATING AN EFFECTIVE (AND ACCURATE) SOUND BITE
If ever there were a season of the sound bite, it’s now – election time! Politicians are
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What do Ellis Island, Bruce Springsteen and Facebook have in common? Using integrated marketing communication to explore history
Recently, we had the privilege of working with The Statue of Liberty-Ellis Island Foundation, an organization our
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And the survey says…
For years, marketing and public relations specialists have used surveys as a communications tool. Some surveys of
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Avoid the bridge to nowhere, keep your communications message on track (media training part II)
While journalists and talk show hosts give readers and viewers the impression they’re in the driver’s seat,
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