The world is changing and PR is keeping up – strategies to focus on in 2013
“The only place success comes before work is in the dictionary" - Vincent Lombardi The PR industry is
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Competing for attention – and getting it – in the City of Angels!
We hit the road once again last week with Lufthansa, a client we've been privileged to collaborate
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Trick or Treat? Don’t let the job haunt you!
I know, I know – using Halloween as a blog theme is very cliché. But since my
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Is the web making traditional press events irrelevant?
The heyday of the PR press event is behind us. A number of factors - on both
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SAY WHAT? FORMULATING AN EFFECTIVE (AND ACCURATE) SOUND BITE
If ever there were a season of the sound bite, it’s now – election time! Politicians are
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What do Ellis Island, Bruce Springsteen and Facebook have in common? Using integrated marketing communication to explore history
Recently, we had the privilege of working with The Statue of Liberty-Ellis Island Foundation, an organization our
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Media Training? Communications experts agree, it REALLY IS necessary!
Our recent blog article Media Training: Is that Really Necessary received tremendous feedback. We posed the same
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Avoid the bridge to nowhere, keep your communications message on track (media training part II)
While journalists and talk show hosts give readers and viewers the impression they’re in the driver’s seat,
Read MoreIs Original Content the only way to communicate your expertise? An argument for sharing.
Blogging, guest columns, Tweets, Google+ posts – the internet offers an endless array of opportunities for business
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Why choose a small PR agency?
On today’s topic, we are, admittedly, a bit biased. After all, Newsmaker Group is a small PR
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