To Blog or Not to Blog – If you’re just looking to rant, don’t waste your time!
Nowadays, nearly everyone I know is a “blogger” – the mom next door blogs about local education,
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Is the web making traditional press events irrelevant?
The heyday of the PR press event is behind us. A number of factors - on both
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Using Twitter for Traditional PR
As a PR Agency, most clients hire us to execute a strategic media relations campaign targeted primarily
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It’s July 4th, should you shoot off a pitch or stick with fireworks?
As July 4th approaches many public relations specialists avoid scheduling major efforts in the days, or weeks,
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What do Ellis Island, Bruce Springsteen and Facebook have in common? Using integrated marketing communication to explore history
Recently, we had the privilege of working with The Statue of Liberty-Ellis Island Foundation, an organization our
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And the survey says…
For years, marketing and public relations specialists have used surveys as a communications tool. Some surveys of
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Media Training? Communications experts agree, it REALLY IS necessary!
Our recent blog article Media Training: Is that Really Necessary received tremendous feedback. We posed the same
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Avoid the bridge to nowhere, keep your communications message on track (media training part II)
While journalists and talk show hosts give readers and viewers the impression they’re in the driver’s seat,
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Has Pinterest Stolen the Limelight from Google+? Public Relations Strategists Shifting Strategic Communications Plans
At the start of the year there was much buzz about “this will be the year of
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PR and Social Media: Is a Crisis Management Plan Required to Adapt?
There was a moment, way back in 2006, when I realized that everything I had ever assumed
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