Does PR Need Rebranding or Do PRPros Need Re-Training?
At the recent New York Times Travel Show, one of the professional development focus areas was travel
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Key trends in content marketing
Recently, the Content Marketing Institute joined forces with MarketingProfs for their fourth annual report B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North
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Is your PR as scorching as the summer sun?
“Because it’s summer and the memories are just waiting to happen.” - Unknown Summer is here, the heat
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Social Media Meets Cupid on Valentine’s Day
For Valentine’s Day, we have taken to a tradition of exploring the topic of romance in social
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How to Determine Which Blogs to Pitch
The blogosphere continues to grow by leaps and bounds. In an earlier post we addressed the pros
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It’s July 4th, should you shoot off a pitch or stick with fireworks?
As July 4th approaches many public relations specialists avoid scheduling major efforts in the days, or weeks,
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And the survey says…
For years, marketing and public relations specialists have used surveys as a communications tool. Some surveys of
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Is there Romance in Social Media?
According to the Greeting Card Association, an estimated one billion Valentine’s Day cards are sent each year
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A Portrait of A Good PR Client — Part II, Being Realistic About Communications Results and Timing
You may offer an excellent product or service and have thousands of satisfied customers. However, this does
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Promoting Your Brand During the Holidays
Whether you represent a product, a service, or a company, the holiday season is an excellent time
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