With hyperlocal PR, no business is too small to be noticed!
Remember when the “Yellow Pages” were a must have to find a local business? Or how the
Read More
PR in 2014 – Taking Convergence to the Next Level
“The days go by slowly but years go by quickly.” This sentiment is truly worth exploring as
Read More
Maximizing the specialized talents of Independent Agencies
Marketing and brand managers across all industries have a far more extensive “to-do list” than ever before
Read More
2013 is half over – have trend forecasts materialized?
At the end of last year, we posted an article highlighting seven strategies to focus on in
Read More
Competing for attention – and getting it – in the City of Angels!
We hit the road once again last week with Lufthansa, a client we've been privileged to collaborate
Read More
What do Ellis Island, Bruce Springsteen and Facebook have in common? Using integrated marketing communication to explore history
Recently, we had the privilege of working with The Statue of Liberty-Ellis Island Foundation, an organization our
Read More
PR and Social Media: Is a Crisis Management Plan Required to Adapt?
There was a moment, way back in 2006, when I realized that everything I had ever assumed
Read More
Why choose a small PR agency?
On today’s topic, we are, admittedly, a bit biased. After all, Newsmaker Group is a small PR
Read More
Is there Romance in Social Media?
According to the Greeting Card Association, an estimated one billion Valentine’s Day cards are sent each year
Read More
A Portrait of a Good PR Client – Part 1, Understanding Your Goals
Ask an agency person what constitutes a good client and they’re sure to have a wish list
Read More- 1
- 2